Our Super Bowl 53 in Atlanta concept was ‘Through the Looking Glass’. Inspired by the surreal way that ATliens express themselves. Using the motif of a camera lens as the looking glass anything that could be captures would be be surreal. The Nike Studio of Dreams expressed that upside down work to inspire ATliens to move, create and express themselves.
Design @weshoulddoitall
Nike Design Director @anthonycoleman
📷 @modaoud / @justxfred